Arbitron Resumes PPM Roll Out

Arbitron officially resumed the roll out of its portable people meter service Thursday (June 12). Beginning in September, eight markets will say goodbye to diaries forever, including the nation’s four largest radio markets, New York, Los Angeles, Chicago, San Francisco and four suburban markets. The first monthly PPM survey report for those markets will be released October 8.

The eight new markets join two other PPM markets, Philadelphia and Houston, the only market that has received Media Rating Council accreditation.

Arbitron’s

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