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Another Tuesday Night Sweep for CBS

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THE PROGRAMMING INSIDER

Wednesday, January 19, 2011

 

Prime-Time Metered Market Tuesday Ratings:

Clean Sweep for CBS; Uneventful Departure for The CW’s Life Unexpected

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Bad TV Sitcoms

________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:

Clean Sweep for CBS; Uneventful Departure for The CW’s Life Unexpected

`

Tuesday 1/18/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS 11.1/17
NBC   4.8/ 7
ABC   4.1/ 6
Fox     3.4/ 5
CW     1.1/ 2
 
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-Note: The year-to-year overnight comparisons are not available today.

 
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-Yesterday’s Winners:

NCIS (CBS), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Yesterday’s Losers (excluding repeats):

No Ordinary Family (ABC), Life Unexpected (CW), Parenthood (NBC)

 
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-Ratings Breakdown:

It was a clean Tuesday overnight sweep for CBS, with its combination of blockbuster NCIS (13.3 rating/21 share), spin-off NCIS: Los Angeles (11.5/17) and older-skewing The Good Wife (8.6/14). Comparably, CBS more than doubled the overnight average of second-place NBC (+-131 percent). Third overall was ABC, followed by Fox and The CW, which featured the series-finale of critically acclaimed, but minimally seen Life Unexpected.

 

Life Unexpected exited with a mere (and very last-place) 1.1/ 2 in the overnights at 9 p.m. An 8 p.m. edition of the drama also scored a 1.1/ 2. To the viewers angry that The CW has cut it loose, keep in mind that it did grant it a second season. Freshman drama Hellcats moves into the Tuesday 9 p.m. hour (out of One Tree Hill) next week.

 

Over at NBC, another two-hour edition of The Biggest Loser: Couples (which is really one hour too long) averaged a 5.4/ 8 in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

 

The Biggest Loser (NBC)

8:00 p.m.: 5.2/ 8 (#2)

8:30 p.m.: 5.1/ 8 (#2)

9:00 p.m.: 5.5/ 8 (#2)

9:30 p.m.: 5.7/ 9 (#2)

 

As always, keep in mind that the strength of The Biggest Loser falls within the young adult demos. At 10 p.m., NBC’s Parenthood, which will remain in the Tuesday 10 p.m. hour until further notice (see TV Tidbits below), finished last with a 3.8/ 6 in the overnights. Although that should be enough to beat a Tuesday edition of ABC’s competing 20/20 (#2: 4.4/ 7) among adults 18-49, retention out of the 9:30 p.m. portion of The Biggest Loser lacked at 67 percent.

 

ABC, no doubt, is counting the days until the return of Dancing with the Stars given its uneventful Tuesday performance. Freshman drama No Ordinary Family finished third at 8 p.m., with a 3.9/ 6 in the overnights, followed by surprise returnee V (#3: 4.1/ 6) and the aforementioned Tuesday 10 p.m. edition of 20/20 (#2: 4.4/ 7), which was a last-minute replacement for expected-to-be axed Detroit 1-8-7. Although V is expected to build among adults 18-49 out of No Ordinary Family, ABC needs a stronger anchor to ignite the entire evening. 

 

Fox filled the evening with a repeat of Glee (#4: 3.3/ 5), which showcased why Chris Colfer just snagged a Golden Globe Award, and recent game show entry Million Dollar Money Drop (#4: 3.4/ 5). Keep in mind that Raising Hope returns to the 9 p.m. half-hour on Feb. 8 into new sitcom Traffic Light at 9:30 p.m.

 

Source: Nielsen Media Research data (R = repeat)

 
 

Ratings Box:

What’s Hot/What’s Not

 

-Solid Sampling for Piers Morgan:

Viewers cannot get enough of over-exposed Oprah Winfrey it seems. The debut of the Piers Morgan talker on CNN, featuring Oprah, averaged 2.1 million viewers on Monday, which is about triple the size of former occupant Larry King. Shock-jock Howard Stern, who appeared on the show last night, is also likely to spike the numbers for Piers Morgan, but the true test will come once the dust settles. Stay tuned. 

 

-Record Skins Opener on MTV:

New MTV docudrama Skins, which follows a group of nine friends navigating the often-tumultuous world of high school, bowed with 3.26 million total viewers and 2.7 million target persons 12-34 at 10 p.m. on Monday. Comparably, this was the largest series launch in the demo in the history of MTV. 

 
-Discovery Channel Scores on Friday:

Discovery Channel racked up some impressive rating results on Friday, Jan. 14, finishing as the top-rated cable network in delivery of persons and men 18-49, 25-54 and 18-34. Flying Wild Alaska launched as the highest rated series-premiere on Discovery to-date, with 2.58 million total viewers at 9 p.m. ET. That led into a new episode of Gold Rush: Alaska, which ranked first in all of ad-supported cable in the 10 p.m. hour in delivery of persons and men 18-49 and 25-54, and first overall in all of television among men 18-49 and men 25-54. Gold Rush: Alaska averaged 3.54 million total viewers -- ad-supported cable’s most-watched series in the time period.

 

-Live Plus 7 Day Ratings – Season to-Date Update:

Based on results through January 2, 2011, CBS’ freshman Hawaii Five-O remains the most DVR’d show, with 3.20 million additional viewers, on average. CBS programming, in fact, holds 5 of the top 10, 10 of the top 20, and 14 of the top 30 spots. Only four NBC series -- The Event, The Office, Parenthood and Law & Order: SVU -- rank in the top 30 based on added viewers, with six each on ABC and Fox. 

 

Here are the top 30 shows to-date in added total viewers based on DVR usage:

 

Hawaii Five-O (CBS): 11.38 to 14.58 million (+3.20 million), The Mentalist (CBS): 14.55 to 17.56 million (+3.01), Modern Family (ABC): 12.03 to 15.03 million (+3.0), Grey’s Anatomy (ABC): 11.93 to 14.86 million (+2.93), House (Fox): 10.10 to 12.70 million (+2.60), Glee (Fox): 11.63 to 14.13 million (+2.50), Criminal Minds (CBS): 14.06 to 16.56 million (+2.50), Castle (ABC): 10.57 to 13.00 million (+2.43), NCIS (CBS): 19.53 to 21.94 million (+2.41), Blue Bloods (CBS): 11.24 to 13.53 million (+2.29), The Good Wife (CBS): 12.04 to 14.32 million (+2.28), CSI (CBS): 13.89 to 16.11 million (+2.22), The Big Bang Theory (CBS): 13.09 to 15.25 (+2.16), NCIS: Los Angeles (CBS): 15.97 to 18.00 (+2.03), Private Practice (ABC): 8.26 to 10.29 million (+2.03), The Event (NBC): 6.90 to 8.93 million (+2.03), The Office (NBC): 7.42 to 9.44 million (+2.02), Bones (Fox): 9.30 to 11.26 million (+1.96), Parenthood (NBC): 4.96 to 6.90 million (+1.94), Two and a Half Men (CBS): 13.93 to 15.87 million (+1.94), Desperate Housewives (ABC): 12.23 to 14.10 million (+1.87), Fringe (Fox): 5.11 to 6.88 million (+1.77), The Defenders (CBS): 10.04 to 11.79 million (+1.75), Law & Order: SVU (NBC): 8.75 to 10.43 million (+1.68), CSI: NY (CBS): 10.12 to 11.74 million (+1.62), Lie to Me (Fox): 5.56 to 7.18 million (+1.62), Brothers & Sisters (ABC): 8.57 to 10.06 million (+1.49), Survivor: Nicaragua (CBS): 12.15 to 13.61 million (+1.46), Mike & Molly (CBS): 11.48 to 12.91 million (+1.43), Human Target (Fox): 5.93 to 7.33 million (+1.40)

 

Source: Nielsen Media Research data (R = repeat)

 
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 1/19/11

 
 8:30 p.m. Better with You
 9:00 p.m. Modern Family
 9:30 p.m. Cougar Town

10:00 p.m. Off the Map  

 
CBS:
 8:00 p.m. Live to Dance
 9:00 p.m. Criminal Minds

10:00 p.m. Blue Bloods (new day – four week test)

 
NBC:
 8:00 p.m. Minute to Win It
 9:00 p.m.  Chase (new day and time)

10:00 p.m. Law & Order: SVU

  
Fox:

 8:00 p.m. American Idol (season premiere, two hours)

 
CW
 8:00 p.m. Hellcats (R)

 9:00 p.m. Nikita (R)

 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-NBC’s LOLA on Hold:

No, Law & Order: Los Angeles on NBC is not canceled. But the network has decided to keep sophomore Parenthood in the Tuesday 10 p.m. hour instead of LOLA, which was scheduled to move into the time period on Feb. 8. LOLA, which is currently undergoing cast changes, will return at a later time.  

 

-More Sanctuary:

Syfy has renewed drama Sanctuary for a fourth season, with an order for 13 new episodes in 2011. Production will begin this spring in Vancouver, BC.

 

-Buffy Fans, Take Note:

Oxygen will present a 10-hour, 10-episode marathon of season three of escapist drama Buffy the Vampire Slayer beginning at 10 a.m. ET on Saturday, January 22. 

 

-Disney Channel Announces Launch Date for Lemonade Mouth:

Music-driven Lemonade Mouth, the latest original Disney Channel movie, will premiere on Friday, April 15 at 8 p.m. ET. 

 

-Coming Up at Hallmark Channel:

Hallmark Channel will launch new Martha Stewart-hosted Martha Bakes, which is dedicated to the art of baking, on Monday, Jan. 31 at 11 a.m. ET. Thirteen half-hour episodes have been ordered. 

 

-OWN at MediaweekTV:

Alan Frutkin and Mr. Television, Marc Berman, give the scoop on new cable network OWN from the Television Critics Association Winter Press Tour. Click on http://www.mediaweek.com/mw/index.jsp

 

-The Short List to Replace Regis:

Now that Regis Philbin is officially retiring, the industry is abuzz about who will step into his shoes. Wondering who is on the short-list? Click on http://www.hollywoodreporter.com/blogs/live-feed/experts-weigh-replace-regis-philbin-72907

 
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TV Trivia Time:

Bad TV Sitcoms

 

Which one of the following truly bad sitcoms stayed on the air the longest?

 
a)      Camp Wilder
b)      Hello Larry
c)      Mr. T and Tina
d)      My Mother the Car
e)      Run Buddy Run
 

The answer to Monday’s question…

 

What was Maddie’s occupation before she became a detective on Moonlighting?

 
a)      Actress
b)      Dancer
c)      Hair salon owner
d)      Model
e)      Singer
 

Is: d) model. Little did Maddie know how the agency would change when Bruce Willis as David Addison came aboard. All together now…

 
Don't You Change
Some walk by night
Some fly by day
Nothing could change you
Set and sure of the way.
 
Charming and Bright
Laughing and gay
I'm Just a stranger
Love the Blues and the Braves
 
There is the sun and moon,
They sing their own sweet tune,
Watch them when dawn is due,
Sharing one space.
 
Some walk by night
Some fly by day
Some think it's sweeter
When you meet along the way
 
Come walk by night
Come fly by day
Some thing is sweeter
Cause we met along the way
 
We'll walk by night,
We'll fly by day,
Moonlighting strangers
Who just met on the way.
 
-Current kudos goes to:

Mary Bancroft (2x), Gerry Bixenspan, Larry Collins, Harold Cooper, Kay Copeland, Gus Curran, Sue Doron, Phyllis Epstein, Julie Friedlander, Maureen Goldman, Carolyn Becker Hayes, Melissa Hodgdon, Ken Hommel, Mary Kalnin, Mary Kinoshita, Joel Kunkel, Steve Kurtzer, Charmaine Leary, Patty Lynch, Keith Marder, Claudia Martin, Mark Misiano, Jim Moore, Michael Murphy, Tad O’Rourke, Kimberley Orti, Aaron Paquette, Alan Perris, Amy Preisendefer, Francine Purcell, Gordon Purcell, Nick Rice, Colleen Roth, Michelle Stanton, Andrew Stearn, Joe Swaney, Kurt Weil, Tammy Wiard, Abbott Wool