Analysis: Disney-Marvel Deal Brings Changes

NEW YORK The news that Disney was buying Marvel for $4 billion in cash and stock elicited the reaction that acquisitions of this kind and size usually elicit: shock, followed by the (reflexive) nodding that this “makes sense for both sides.”

On one level, there’s truth to the sentiment: A conglomerate of Disney’s scale is always looking for new movie franchises, and in an era when it’s harder to create them from scratch, it’s logical that a company would want to pick up some that are ready to go. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in