NEW YORK The news that Disney was buying Marvel for $4 billion in cash and stock elicited the reaction that acquisitions of this kind and size usually elicit: shock, followed by the (reflexive) nodding that this “makes sense for both sides.”
On one level, there’s truth to the sentiment: A conglomerate of Disney’s scale is always looking for new movie franchises, and in an era when it’s harder to create them from scratch, it’s logical that a company would want to pick up some that are ready to go.
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