AMI Targets the Tablet

Many publishers entered the iPad market by creating enhanced versions of their magazines, but since then, editorial content has begun to take on more experimental forms. A recent example comes from National Enquirer and Star publisher American Media Inc., which is launching single-topic, custom publications for the Apple tablet.

The custom pubs are part of a larger digital push that AMI plans this year to grow the business—the company having just emerged from a prepackaged bankruptcy.

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