NEW YORK American Family Insurance has awarded WPP Group’s MindShare its media planning and buying account after a review, the client has confirmed.
The other finalists were Omnicom Group’s PHD and Publicis Groupe’s Spark, per sources. The media incumbent was Blue Horse Advertising in Milwaukee.
Domestic ad spending on the account in 2007 was approximately $90 million, according to Nielsen Monitor-Plus. The scope of the assignment includes traditional, multicultural and digital media planning and buying chores.
American Family ranks as the nation’s third-largest mutual property and casualty insurer with more than $15 billion in assets.
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