Why Amazon Says It Doesn't Care 'What Netflix Is Doing'

Streaming service focuses on quality

Amazon's streaming video service—part of Amazon Prime—may lag far behind Netflix when it comes to popularity, but CEO Jeff Bezos' company says it cares more about the quality of the shows than the number of people who watch them.

At the Television Critics Association's summer press tour in Los Angeles, Amazon laid out its strategy for the rest of the year, which includes the return of its signature series, Transparent. Execs also talked about how the service has carved out a niche in an overcrowded marketplace. 

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