After Reshuffling Schedule, CNN Sees Ratings Lift

Numbers an improvement from disastrous 2010

After a bleak 2010, CNN has seen an improvement in its ratings. For the year (as of mid-December), prime-time viewership is up 18 percent (with an average total viewership of around 694,000).

Among the target 25-54 news demo, CNN saw a prime-time increase of 31 percent to around 225,000, and since moving to Spitzer’s 8 p.m. slot, Anderson Cooper’s program Anderson Cooper 360 has seen an uptick of 31 percent in total viewers (and 40 percent among the target audience).

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