A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal

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One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded content push.

A+E Networks and Hearst Magazines Digital Media (HMDM) are teaming up for Hearst-produced branded content videos, which will air on A&E, Lifetime, History, Viceland and FYI. Hearst jointly owns A+E Networks with Disney-ABC Television Group, but A+E's digital properties are not aligned with HMDM.

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