Advertisers Will Pour In for Fox UFC Package

Content issues aside, young male demos too good to pass up

Given the bloodshed and controlled violence that are hallmarks of mixed martial arts events, advertisers understandably have been skittish about aligning themselves with the Ultimate Fighting Championship. But in the run-up to the UFC’s national broadcast TV debut, media buyers say demand for Fox’s new sports property should be fast and furious.

On Saturday, Nov. 12, Fox will step into the UFC octagon for the first time with a special one-hour, two-fight card set to air live from Anaheim, Calif.

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