Adobe Prepares Media Player

NEW YORK Adobe is set to enter the online video arena Wednesday with the launch of Adobe Media Player, loaded with content from MTV Networks, CBS, Universal Music Group and others.

Although it joins a crowded market, the service has a built-in advantage as it uses the same Flash video format employed by Google’s YouTube. It can be downloaded for free at Adobe.com/go/mp.

The player will launch with current CBS shows CSI: NY, CSI: Miami and Big Brother and older titles from the network, including Hawaii Five-O, The Twilight Zone and MacGyver.

Viacom’s MTV Networks will make The Hills, news content and Yo! MTV Raps available on the platform.

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