The Doritos’ “Pug Attack” spot, airing in the first quarter of the game, emerged as the most effective ad during Super Bowl XLV, according to ad tracker Ace Metrix.
The company, which uses online panels of TV watchers to score the ads based on metrics such as persuasiveness and likeability, among others, reported that the Doritos spot scored an overall 662 out of a possible 950 points.
(By Comparison, USA Today’s Super Bowl Ad Meter Panel found that two commercials, including the Doritios’ pug spot along with a Bud Light ad where dogs cater a party, tied for most popular.)
The No.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in