ABC Wraps Its Upfront Business, With Volume Down Slightly

CPMs were up 7-8 percent, but net had fewer ratings points to sell

ABC has closed out the last of its upfront negotiations, concluding an arduous process that began 10 weeks ago.

The network stuck to its guns throughout the summer bazaar, securing CPM increases in the 7 percent to 8 percent range. Volume estimates vary, although buyers said that ABC isn’t likely to have dropped more than 5 percent.

Having finished the season down 8 percent in the 18-49 demo, ABC had fewer gross ratings points to sell in this year’s upfront.

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