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NEW YORK When TV Guide hits newsstands this Thursday, it might as well be called ABC’s TV Guide.
The new issue will carry 21 advertising pages for ABC, including brand and tune-in messages as well as a DVD promoting the network’s fall programming lineup. This marks the first time the magazine will have a single-sponsor issue in its 55-year history, according to J. Scott Crystal, president of TV Guide.
TV Guide will feature print ads supporting ABC’s prime-time, day-time and late-night programming, ABC News, ABC.com
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