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In a historic move that could change the network-affiliate TV business model, ABC announced late Wednesday (Sept. 29) a new practice that could put more inventory back in the hands of its 200 affiliate stations. Through the Inventory Exchange System, affiliates have the option to purchase from the network additional inventory packages to sell locally at a profit.
The IES breaks a decades-long network convention that designated only a fixed amount of inventory for affiliates to sell locally.
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