ABC Finishes Upfront Deals With Mid-Single Digit Increases, Low Volume

Network bets big on nonwhite audiences

ABC has confirmed that it is essentially done with upfront negotiations with the major agencies; a network source says that the broadcaster is making cleanup deals with a few smaller agencies but is happy with the deals overall. An industry source places the CPM increases between four and five percent; another says volume is down across the board and ABC is no exception. The network insider says that the company believes it is "pretty well poised for scatter."

Budgets are down overall this year; networks have said in no uncertain terms that this means scatter will be pricey when the season's hits establish themselves, but marketing budgets may simply be down overall, say buyers.

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