On the eve of the 2010-11 upfront, ABC Family has promoted advertising sales executives Laura Kuhn and Mark Rejtig.
Kuhn has been elevated to the newly created position of senior vp, strategic sales insights, where she’ll oversee the network’s revenue planning, sales research and sales marketing teams. Kuhn previously served as vp, sales marketing and promotions. Prior to joining ABC Family in 2007, Kuhn was a director of branded entertainment at NBC Universal.
Also getting a lift is Rejtig, who was named senior vp, national sales manager. Under the new structure, ABC Family’s direct-marketing group now reports to Retjig, bringing all of the network’s line-sales teams under his direct management.
Rejtig has been an svp at ABC Family since 2001.
Both execs report to Laura Nathanson, executive vp, advertising sales.
The promotions come on the heels of the departure of svp, sales strategy and planning, Joe Gallagher, who has gone on to pursue other business opportunities.
In a statement, Nathanson credited Kuhn and Rejtig with doing “a tremendous job in bringing our advertisers top value,” adding that ABC Family is now “one of the most popular networks among Millennials and viewers 18-49.” Nathanson also acknowledged Gallagher’s “tireless” efforts over the last seven years. “We wish him the best with his new endeavors,” she said.
ABC Family closed out the first quarter ninth among all ad-supported cable nets in prime, averaging 1.49 million viewers, an increase of 5 percent year-over-year. The network also took ninth place among viewers 18-49, dipping 2 percent with an average delivery of 649,000 members of the demo.
Per Kantar Media estimates, ABC Family last year took in $277.1 million in ad sales revenue, down 1 percent from 2008.