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ABC Dances to Tuesday Victory

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THE PROGRAMMING INSIDER

Wednesday, November 24, 2010

 

Prime-Time Metered Market Tuesday Ratings:

ABC Dances to Victory  

 
National Ratings in Prime-Time:

Week of November 15, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

A Dressed Up Thanksgiving

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Note: The Programming Insider will be on hiatus for the remainder of the week, returning on Monday, Nov. 29. But the fast affiliate results for Wednesday through Saturday will be posted at www.pifeedback.com. Happy Thanksgiving!

 
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Prime-Time Metered Market Tuesday Ratings:

ABC Dances to Victory

 

Tuesday 11/23/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

ABC 12.4/19
CBS    9.8/15
Fox     5.3/ 8
NBC   4.0/ 6
CW     0.6/ 1
 
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-Percent Change From the Year-Ago Evening (Tuesday, November 24, 2009):

Fox: +71, ABC: +23, CBS: - 3, NBC: - 7, CW: -25
 
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-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), Dancing with the Stars (ABC), NCIS: Los Angeles (CBS)

 

-Yesterday’s Losers (excluding repeats and election coverage):

Raising Hope (Fox), Parenthood (NBC)

 
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-Ratings Breakdown:

Led by the two-hour season-finale of Dancing with the Stars, ABC took center stage on Tuesday, beating normally dominant CBS by 27 percent in the overnights. Third overall was Fox, which always generates interest thanks to Glee, followed by slipping NBC and a night of repeats on The CW.

 

ABC’s freshman No Ordinary Family opened the evening with a now typical 4.9 rating/8 share at 8 p.m., which finished third in the time period. Take a look at the eight week overnight track:

 

No Ordinary Family (ABC) – Tues. 8 p.m.

 9/28/10: 7.4/11
10/05/10: 5.9/ 9
10/12/10: 5.3/ 8
10/19/10: 5.3/ 8
10/26/10: 5.2/ 8
11/09/10: 5.2/ 8
11/16/10: 4.8/ 7
11/23/10: 4.9/ 8
 

Next on ABC was blockbuster Dancing with the Stars, which closed the season with a whopping 16.2/25 in the overnights from 9-11 p.m., building by half-hour as follows:

 

Dancing with the Stars (ABC)

 9:00 p.m.: 15.0/22 (#1)
 9:30 p.m.: 16.1/24 (#1)

10:00 p.m.: 16.2/25 (#1)

10:30 p.m.: 17.5/28 (#1)

 

One year earlier, the fall edition of Dancing with the Stars concluded with a 12.4/20 on Nov. 24, 2009. So, last night as an increase of a noticeable 31 percent. Congratulations, Jennifer Grey. The right person won!

 

CBS was on the map, as always, with its compatible combination of NCIS (#1: 12.1/19), which does not get the credit it deserves, spin-off NCIS: Los Angeles (#2: 10.1/15) and older-skewing The Good Wife (#2: 7.3/12), which finished below-average opposite the Dancing with the Stars steamroller. 

 

Fox’s Glee finished second as usual in the overnights, with a 7.6/12 at 8 p.m. But that will, no doubt, win the time period among adults 18-49 with ease. Next on Fox were two episodes of Raising Hope, original and repeat, and they fared as follows:

 

Raising Hope (Fox)

9:00 p.m.: 3.6/ 5 (#4)

9:30 p.m.: 2.6/ 4 (#4) – R

 

From an overnight ratings perspective, retention for Raising Hope out of the 8:30 p.m. portion of Glee (7.7/12) was only 47 percent.

 

Next was NBC with its combination of The Biggest Loser (4.5/ 7 from 8-10 p.m.), which remains down year-to-year, and struggling Parenthood (#3: 2.9/ 5). Parenthood will shift to Monday at 10 p.m. out of The Event effective on March 7. Here is the half-hour breakdown for The Biggest Loser:

 

The Biggest Loser (NBC)

8:00 p.m.: 4.6/ 7 (#4)

8:30 p.m.: 4.7/ 7 (#4)

9:00 p.m.: 4.3/ 6 (#3)

9:30 p.m.: 4.3/ 6 (#3)

 

Last, and very least, were repeats of The CW’s One Tree Hill (0.7/ 1), which really needs to call it quits this spring, and canceled Life Unexpected (0.6/ 1), which was worthy of a larger audience. 

 

Source: Nielsen Media Research data (R = repeat)

 
 
Week of November 15, 2010
 

Dominant CBS remained just that, with a first-place finish in households, total viewers, adults 18-49 and adults 25-54 for the week of Nov. 15. Fox ranked first among adults 18-34, and both CBS and Fox were close to year-ago levels. 

 

ABC, which featured a below-average performance for the 2010 American Music Awards, suffered minor erosion as a result, with a second-place ranking in households, total viewers, adults 18-49 (tied with NBC) and adults 25-54. The 2010 American Music Awards came in at 11.72 million viewers (#18 overall) and a 4.3 rating/10 share (#6t) among adults 18-49 in the Sunday 8-11 p.m. block (versus 14.29 million viewers and a 5.5/14 in the demo on Sunday, Nov. 22, 2009).

 

Elsewhere, NBC picked-up minor steam from one year earlier, finishing as high as second in adults 18-49 and adults 18-34; while last-place The CW bled by as much as 29 percent among adults 18-34. Keep in mind that The CW’s top-rated The Vampire Diaries was a repeat this week.

 

In other specials news, a last-minute edition of Dateline: William & Kate, focusing on the upcoming Royal wedding, filled in for NBC’s canceled Undercovers and lifted the Wednesday 8 p.m. hour to 6.72 million viewers (#49) and a 1.6/ 5 among adults 18-49 (#67t). But there was far less interest in Friday 10 p.m. NBC special, Harmony: A Film Inspired by the Prince of Wales, which tanked at 3.63 million viewers (#79) and a 0.8/ 3 in the demo (#89). 

 

Over at ABC, 25 Years of Sexy: People Magazine’s Sexiest Man Alive! was not so sexy in the ratings, with a mere 4.08 million viewers (#77) and a 1.5/ 4 among adults 18-49 (#70t) in the Wednesday 10 p.m. time period. 

 

What follows are the live plus same day ratings for the week of November 15, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman series scorecard, the top 30 rated programs for the week, and the top rated networks on basic cable.    

 

CBS: 7.2 rating/12 share (no change), ABC: 5.8/10 (- 8), NBC: 4.8/ 8 (+ 2), Fox: 3.6/ 6 (- 5), CW: 1.2/ 2 (-25)

-Total Viewers:

CBS: 11.69 million (+ 1), ABC: 9.31 (- 7), NBC: 7.63 (+ 2), Fox: 6.13 (- 3), CW: 1.89 (-20)

 
-Adults 18-49:

CBS: 2.7 rating/8 share (-10), NBC: 2.6/ 7 (+ 4), ABC: 2.6/ 8 (-13), Fox: 2.3/ 6 (- 4), CW: 0.8/ 2 (-27)

 
-Adults 25-54:

CBS: 3.8/10 (- 3), ABC: 3.3/ 9 (- 8), NBC: 3.0/ 8 (+ 3), Fox: 2.5/ 6 (no change), CW: 0.8/ 2 (-20)

 
-Adults 18-34:

Fox: 2.2/ 7 (- 8), NBC: 2.1/ 7 (no change), ABC: 2.0/ 7 (-17), CBS: 1.8/ 6 (-14), CW: 1.0/ 3 (-29)

 
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New Series Scorecard (in order of total viewers)

Grades are based on competitive time period rank; retention from the lead-in (if not the 8 p.m. show), the recent and year-ago time period; and the buzz factor, if any. Note: Any repeat telecasts are excluded. Pre-empted this week: Undercovers (NBC) and Running Wilde (Fox).

 
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Mike & Molly (CBS) – Mon. 9:30 p.m.

Viewers: 12.15 million (#13); A18-49: 3.7/ 9 (#14t)

 
Grade: B+
 

Retention out of Two and a Half Men (Viewers: 14.25 million; A18-49: 4.5/11 at 9 p.m.) this week was above-average at 85 percent in total viewers and 82 percent among adults 18-49. 

 
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Hawaii Five-O (CBS) – Mon. 10 p.m.

Viewers: 10.34 million (#25), A18-49: 2.8/ 8 (#31t)

 
Grade: B
 

While Hawaii Five-O did win the time period, year-ago occupant CSI: Miami was noticeably stronger with 13.22 million viewers and a 3.7/10 among adults 18-49 (on Nov. 16, 2009).

 
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$#*! My Dad Says (CBS) - Thurs. 8:30 p.m.
Viewers: 10.13 million (#27), A18-49: 3.0/ 9 (#24t)

Grade: B

 

Dominance remains a positive, no doubt. But retention out of lead-in The Big Bang Theory (Viewers: 13.02 million; A18-49: 4.3/13 at 8 p.m.) is still modest at 78 percent in total viewers and 70 percent among adults 18-49.

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Blue Bloods (CBS) – Fri. 10 p.m.

Viewers: 11.36 million (#21), A18-49: 1.6/ 5 (#67t)

 
Grade: B
 

Yes, the skew for Blue Bloods is notably 50+. But aren’t those folks the people who often have the money to spend? Why does the advertising community avoid them?

 
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The Defenders (CBS) – Wed. 10 p.m.

Viewers: 9.43 million (#30), A18-49: 1.9/ 6 (#49t)

Grade: C-

 

Time period dominance for The Defenders is certainly a positive. But retention out of Criminal Minds (Viewers: 14.39 million; A18-49: 3.8/10 at 9 p.m.) was lacking at 65 percent in total viewers and 50 percent among adults 18-49. And year-ago occupant CSI: NY was considerably stronger at 13.62 million viewers. CBS can do better in the protected Friday 10 p.m. hour. 

 
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Detroit 1-8-7 (ABC) – Tues. 10- p.m.
Viewers: 8.03 million (#35), A18-49: 1.7/ 5 (#61t)

 
Grade: D
 

What does not look all that bad on paper remains a considerable disappointment, with retention out of Dancing with the Stars this week (Viewers: 17.43 million; A18-49: 3.4/ 9 at 9 p.m.) of just 46 percent in total viewers and 50 percent among adults 18-49.  

 
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Law & Order: Los Angeles (NBC) – Wed. 10 p.m.

Viewers: 7.84 million (#39), A18-49: 1.9/ 6 (#49t)

 
Grade: C
 

While the compatibility out of lead-in Law & Order: SVU (Viewers: 7.65 million; A18-49: 2.1/ 6 at 9 p.m.) is flawless, moving to Tuesday at 10 p.m. effective on February 8 out of The Biggest Loser: Couples could give LOLA stronger demographic support.


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Better with You (ABC) – Wed. 8:30 p.m.

Viewers: 7.11 million (#44), A18-49: 2.3/ 7 (#40t)

 
Grade: C
 

On paper, Better with You does not look all that bad. But erosion out of lead-in The Middle (Viewers: 9.29 million; A18-49: #2, 2.8/ 9 at 8 p.m.) was 23 percent in total viewers and 18 percent in the demo despite the higher HUT level. 

 
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No Ordinary Family (ABC) – Tues. 10- p.m.
Viewers: 6.69 million (#50), A18-49: 1.7/ 5 (#61t)

Grade: C-

 

Yes, the competition (CBS’ NCIS and Fox’s Glee) is steep. But the sharp decline among adults 18-49 is now an official reason to be concerned. 

 
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Raising Hope (Fox) – Tues. 9 p.m.
Viewers: 5.91 million (#57), A18-49: 2.7/ 7 (#33t)

Grade: C-

 

Retention out of Glee (Viewers: 11.70 million; A18-49: 5.0/14 at 8 p.m.) continues to lack. But on a quality level, Malcolm in the Middle-like Raising Hope is at the head of the class.  

 
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The Event (NBC) – Mon. 9 p.m.
Viewers: 5.64 million (#60), A18-49: 1.7/ 4 (#61t)

Grade: F

 

Taking a breaking in first quarter for upcoming drama The Cape and returning on Feb. 28 is unlikely to fuel any interest in struggling The Event.

 
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Outsourced (NBC) - Thurs. 9:30 p.m.
Viewers: 5.43 million (#62), A18-49: 2.6/ 7 (#35t)

Grade: C-

 

Retention out of The Office (Viewers: 7.28 million; A18-49: 3.8/10 at 9 p.m.) was still weak at 75 percent in total viewers and 68 percent in the demo. And moving to Thursdays at 10:30 p.m. out of relocated 30 Rock in January is unlikely to help. 

 
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Chase (NBC) – Mon. 10 p.m.
Viewers: 4.57 million (#73), A18-49: 1.2/ 3 (#74t)

Grade: F

 

Chase relocates to Wednesday at 9 p.m. beginning on Jan. 12 into Law & Order: SVU (and out of returning game show Minute to Win It). But will the move really have a positive impact? Not likely, unfortunately. 

 
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School Pride (NBC) – Fri. 8 p.m.

Viewers: 2.52 million (#85), A18-49: 0.7/ 2 (#90t)

 
Grade: F
 

Consider School Pride just time period filler until Who Do You Think You Are? returns. 

 
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Hellcats (CW) – Wed. 9 p.m.

Viewers: 2.04 million (#87), A18-49: 0.9/ 2 (#83t)

 
Grade: C-
 

Yes, Hellcats can certainly be stronger. But diluted lead-in America’s Next Top Model was not that much stronger at 2.48 million viewers and a 1.1/ 3 in the demo at 8 p.m.

 
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Top 30 Rankings
 
-Total Viewers:

Sunday Night Football: NY Giants at Philadelphia (NBC): 23.20 million, Dancing with the Stars – Monday (ABC): 20.68, NCIS (CBS): 19.43, 60 Minutes (CBS): 17.73, Dancing with the Stars – Tuesday (ABC): 17.43, NCIS: Los Angeles (CBS): 15.81, The Mentalist (CBS): 14.74, Criminal Minds (CBS): 14.39, Two and a Half Men (CBS): 14.25, CSI (CBS): 14.15, The Big Bang Theory (CBS): 13.02, Undercover Boss (CBS): 12.73, Mike & Molly (CBS): 12.15, Football Night in America, part 3 (NBC): 12.14, Modern Family (ABC): 12.09, Survivor: Nicaragua (CBS): 11.98, The Good Wife (CBS): 11.74, 2010 American Music Awards (ABC): 11.72, Glee (Fox): 11.70, Grey’s Anatomy (ABC): 11.46, Blue Bloods (CBS): 11.36, House (Fox): 10.76, The Amazing Race (CBS): 10.59,CSI: Miami (CBS): 10.57, Hawaii Five-O (CBS): 10.34, CSI: NY (CBS): 10.18, $#*! My Dad Says (CBS): 10.13, Castle (ABC): 9.98, The Middle R (ABC, Mon. 9:30 p.m.): 9.61, The Defenders (CBS): 9.43

 
 -Adults 18-49:

Sunday Night Football: NY Giants at Philadelphia (NBC): 8.8 rating/22 share, Glee (Fox): 5.0/14, Modern Family (ABC): 4.8/13, Two and a Half Men (CBS): 4.5/11, Football Night in America, part 3 (NBC): 4.4/12, The Big Bang Theory (CBS): 4.3/13, Grey’s Anatomy (ABC): 4.3/11, 2010 American Music Awards (ABC): 4.3/10, House (Fox): 4.0/11, Dancing with the Stars – Monday (ABC): 4.0/10, NCIS (CBS): 3.9/11, Criminal Minds (CBS) and The Office (NBC): 3.8/10 each, 60 Minutes (CBS): 3.7/10, Mike & Molly (CBS): 3.7/ 9, How I Met Your Mother (CBS): 3.6/10, Survivor: Nicaragua (CBS): 3.5/10, Dancing with the Stars – Tuesday (ABC): 3.4/ 9, Undercover Boss (CBS): 3.4/ 8, NCIS: Los Angeles (CBS): 3.3/ 9, Family Guy (Fox): 3.3/ 8, CSI (CBS): 3.1/ 8, $#*! My Dad Says (CBS) and The Mentalist (CBS): 3.0/ 9 each, Cougar Town (ABC): 3.0/ 8, The Amazing Race (CBS): 3.0/ 7, Private Practice (ABC): 2.9/ 9, The Simpsons (Fox): 2.9/ 8, Rules of Engagement (CBS): 2.9/ 7

 
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CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of November 1 based on total viewers and the three key demos.  

 
-Total Viewers:

ESPN: 3.68 million, USA and Disney Channel: 2.64 each, TBS: 2.04, Fox News: 2.03, TNT: 1.74, Nick at Nite: 1.71, History: 1.55, Cartoon: 1.40, Hallmark: 1.32

 
-Adults 18-49:

ESPN: 1.89 million, USA: 1.89 million, TBS: 1.15 million, FX: 740,000, TNT: 733,000, History: 687,000, Comedy Central: 602,000, AMC: 596,000, Disney: 578,000, A&E: 574,000

 
-Adults 25-54:

ESPN: 1.80 million, USA: 1.17 million, TBS: 952,000, TNT: 775,000, History: 749,000, FX: 662,000, AMC: 649,000, A&E: 622,000, Food Network: 579,000, Discovery: 570,000

 
-Adults 18-34:

ESPN: 947,000, TBS: 681,000, USA: 582,000, FX: 416,000, Comedy Central: 407,000, Disney Channel: 348,000, MTV: 345,000, TNT: 331,000, ABC Family and History Channel: 309,000 each

 

Source: Nielsen Media Research data (R = repeat; t = tie)

 
 

Ratings Box:

What’s Hot/What’s Not

 

-Above Average Oprah:

Based on the live plus same day ratings for the week of Nov. 8, CBS Television Distribution’s Oprah rose to a 6.1 household rating -- its highest rated week in almost three years (since the week of Feb. 18, 2008). Episodes this week included Michael Jackson’s mother Katherine on Monday (6.7 rating – season high); George W. Bush on Tuesday (6.3); former talk show hosts Phil Donahue, Sally Jessy Raphael, Geraldo Rivera, Ricki Lake and Montel Williams on Wednesday (6.4); and Marie Osmond on Thursday (6.5).

 

-The Walking Dead Leads the Pack:

AMC thriller The Walking Dead led the Sunday cable series on Nov. 21, with a stellar 4.75 million viewers. Week two of TLC’s Sarah Palin’s Alaska, meanwhile, remained the cable net’s most-watched show with 3.04 million viewers. But compared to its record launch one week earlier (4.96 million on Nov. 14), that was a loss of a hefty 39 percent. 

 

Source: Nielsen Media Research data (R = repeat)

 
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 11/24/10

 
 8:30 p.m. Better with You
 9:00 p.m. Modern Family
 9:30 p.m. Cougar Town

10:00 p.m. Primetime: Celebrity Plastic Surgery Gone Too Far?

 
CBS:
 8:00 p.m. Survivor: Nicaragua (clips show)
 9:00 p.m. Criminal Minds (R)

10:00 p.m. The Defenders (R)

 
NBC:
 8:00 p.m. Merry Madagascar (R)

 8:30 p.m. Kung Fu Panda Holiday Special

Po (voice of Jack Black) is disappointed to learn he will have to host an event at Jade Palace on his favorite holiday, Winter Feast, which he usually spends with his father. The obligation leaves Po torn between his family traditions and the job he loves. Dustin Hoffman, Angelina Jolie, Jackie Chan, Seth Rogen, Lucy Liu and David Cross reprise their roles from the 2008 film.

 9:00 p.m.  The Biggest Loser: Where Are They Now?
  
Fox:
 8:00 p.m. Human Target
 9:00 p.m. Hell’s Kitchen
 
CW

 8:00 p.m. America’s Next Top Model (clips show)

 9:00 p.m. Hellcats (R)

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TV Tidbits:

Notes of Interest

 

-Mia Michaels to Exit So You Think You Can Dance:

So You Think You Can Dance judge and choreographer Mia Michaels has confirmed she is leaving the perennial summer reality/competition for the second time. That leaves the door potentially open for the return of Mary Murphy. Without Mary last season, there was no “Hot Tamale” train.

 

-Michael J. Fox to Return to The Good Wife:

Multiple Emmy winner Michael J. Fox will reprise his guest turn as cynical litigator Louis Canning on CBS’ The Good Wife later this season.

 

-Halt the Salt on The Doctors:

Today’s installment of CBS Television Distribution’s The Doctors is launching a “Halt the Salt” health movement to inspire viewers to consume a lower sodium diet and raise awareness to improve heart health. For more information, click on http://thedoctorstv.com/haltthesalt.

 
-Correction:

Upcoming NBC dramedy Harry’s Law from David E. Kelley, which airs Mondays at 10 p.m. ET effective on Jan. 17, is the comedic story of a curmudgeonly ex-patent lawyer (Kathy Bates) who abruptly loses her job and finds herself – and her shoe-savant assistant (Brittany Snow) – partnered with a legal hotshot (Nate Corddry) and a young college student (Aml Ameen) in a new law firm.    

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TV Trivia Time:

A Dressed Up Thanksgiving

 

Which one of the following TV characters came to Thanksgiving dinner in full pilgrim gear?

 
a)      Jan Brady
b)      Diane Chambers
c)      Victor Ehrlich
d)      Faith Fairfield
e)      Cliff Huxtable
 

The answer to yesterday’s question…

 

Which one of the following crime dramas did not air on CBS?

 
a)      Cold Case
b)      Delvecchio
c)      The Equalizer
d)      Mannix
e)      Police Story
 

Is:  e) Police Story, which ran on NBC from 1973-77 and was briefly revived on ABC during the then writers strike in the fall of 1988.

 
-Current kudos goes to:

Steve Albright, Mark Amato, Mikki Beno, Gerry Bixenspan, Andrew Brander, Michael Cascio, Larry Cauble, Paul Certo, Larry Collins, Tom Condosta, Audrey Davis (2x), Reid Davis, Sue Doron, Julie Friedlander, Todd Galloway, Jerry Gibbons, Maureen Goldman, Peter Grad, Vicky Gregorian, Ed Griffis, Bob Ingersoll, David Jackino, Ken Jobe, Deb Kainer, Tom Kilgallon, Mary Kinoshita, Todd Koerner, Steve Kurtzer, Steven Lewis, Rick Locke, Jim Moore, Aaron Paquette, Alex Petrilli, Jr., Greg Phelan, Gordon Purcell, Michael Ratliffe, Arthur Reinstein, Con Rigg, Colleen Roth, Anthony Salerno, Scott Shepherd, Barry Singer, Michelle Stanton, Eric Steinberg, Ronnie Tallant, Carol Teichman, Larry Weinstock, Ged Young, Ted Zavales