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ABC Dances to Monday Victory

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THE PROGRAMMING INSIDER
Tuesday, April 13, 2010
 

Prime-Time Metered Market Monday Ratings:

ABC Dances to Another Significant Victory
 

Ratings Box:

What's Hot/What's Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

My Three Daughters  
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Prime-Time Metered Market Monday Ratings:

ABC Dances to Another Significant Victory
 
Monday 4/12/10
 

              HH
          Rtg/Shr

ABC 12.8/20
CBS   7.4/11
Fox     6.9/10
NBC   2.6/ 4
CW     1.5/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, April 13, 2009):

CW: +67, ABC: +42, Fox: + 3, CBS: + 1, NBC: -37

 
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Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), Castle (ABC)

 

-Yesterday’s Losers (excluding repeats):

Trauma (NBC)
 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 13, 2010.   

 
 
-Ratings Breakdown:

Dancing With the Stars, now the most-watched show in primetime, will likely maintain the crown this week, leading dominant ABC to a 73 percent advantage on Monday over second-place CBS. Third overall was Fox, followed by repeat inhibited NBC and The CW. Dancing With the Stars averaged a massive 14.5 rating/22 share in the overnights from 8-10 p.m., building in every half-hour as follows:

 

Dancing With the Stars (ABC)

8:00 p.m.: 13.3/21 (#1)

8:30 p.m.: 14.3/22 (#1)

9:00 p.m.: 14.9/22 (#1)

9:30 p.m.: 15.6/23 (#1)

 

Compared to a 90-minute edition one year earlier (12.1/19 on April 13, 2009), last night’s telecast was up by an unprecedented 20 percent. Since interest in wooden Kate Gosselin seems to be the main reason why ratings are on the rise for Dancing With the Stars this season, chances are the mother of eight will remain safe again tonight. My picks for the bottom two: Niecy Nash (who I am personally rooting for) and Aiden Turner. Sadly, this could be Niecy’s week to bid adieu. 

 

ABC’s Castle, which is certainly benefiting out of Dancing With the Stars, won the 10 p.m. hour with a 9.5/16 in the overnights. But retention out of the 9:30 p.m. portion of the dancing extravaganza was only 61 percent.

 

Next week, new ABC sitcom Romantically Challenged debuts at 9:30 p.m. out of a 90-minute edition of Dancing With the Stars. 

 

CBS ranked a comfortable second despite facing ABC’s Dancing juggernaut with its combination of How I Met Your Mother (#3: 5.4/ 8), Rules of Engagement (#3: 5.2/ 8), Two and a Half Men (#2: 9.4/14), The Big Bang Theory (#2: 8.9/13) and sliding CSI: Miami (#2: 7.6/13), which dipped 12 percent year-to-year (versus an 8.6/15 on April 13, 2009). As for Charlie Sheen potentially exiting Two and a Half Men, a) I do not believe it for one second; and b) CBS can always move worthy The Big Bang Theory to 9 p.m. if necessary.

 

Fox opened the evening with still potent House at a second-place 7.6/12 in the overnights at 8 p.m., followed by soon-to-conclude 24 at a third-place 6.3/ 9 at 9 p.m. All things considered, it was wise for 24 to officially call it quits this season. 

 

NBC populated the evening with a repeat Chuck (#4: 2.0/ 3), an original installment of twice canceled Trauma (#4: 2.9/ 4) and a repeat of Law & Order (#3: 3.0/ 5). There is still no word at present whether or not Chuck or Law & Order will be back next season, but my guess is that both will get 13 episode orders. Stay tuned.

 

Speaking of potential renewals, on-the-fence CW drama Life Unexpected concluded the season (or series) with a last-place 1.5/ 2 in the overnights at 8 p.m. Since the network needs something to unveil at its upfront presentation next month, I am willing to bet it will announce a second season of this worthy drama then. Given the online campaigns to save Life Unexpected, I doubt The CW will let this worthy drama go. Capping off the night for The CW was compatible Gossip Girl also at a 1.5/ 2 at 9 p.m. 

 

While neither CW drama is a hit in the overnights, both continue to build momentum in DVR playback. Based on live plus 7 day ratings for the week of March 22, Gossip Girl improved by 66 percent in women 18-34 (2.90 vs. 1.75 rating), 60 percent in adults 18-34 (1.94 vs. 1.21) and 69 percent in women 18-49 (1.96 vs. 1.16), while Life Unexpected built by as much as 64 percent among women 18-34 (1.8 vs. 1.1). 

 
Source: Nielsen Media Research data
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Ratings Box:

What's Hot/What's Not

 
-Record Caprica:

Based on the live plus seven day ratings (which include DVR usage), Syfy’s Caprica officially concluded season one on Friday, March 26 with a record performance in households (1.3 rating), total viewers (1.7 million), adults 18-49 (1.1 million) and adults 25-54 (1.16 million), 

 

Source: Nielsen Media Research data

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On the Air Tonight:
Prime-Time Programming Options

 
Tuesday 4/13/10
 
ABC:
 8:00 p.m. Dancing With the Stars
 9:00 p.m. Lost
10:00 p.m. V
 
CBS:
 8:00 p.m. NCIS (R)
 9:00 p.m. NCIS: Los Angeles (R)

10:00 p.m. The Good Wife (R)

           
NBC:
 8:00 p.m. The Biggest Loser (two hours)

10:00 p.m. Parenthood

 
Fox:
 8:00 p.m. American Idol (90-minutes)
 9:30 p.m. Glee (return)
 
 CW:
 8:00 p.m. 90210
 9:00 p.m. Melrose Place
 

For more on Glee, click here for this week’s Mr. TV column, “Redefining the Hit”   http://www.mediaweek.com/mw/content_display/community/programming-inside...

 
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TV Tidbits:

Notes of Interest

 

-Conan Heads to TBS:

Former NBC late night host Conan O’Brien has a new home: TBS. The lanky comedian is expected to join the comedy-driven cable network in November for an 11 p.m. ET talk show, which will lead into relocated Lopez Tonight, hosted by George Lopez, at 12 a.m. ET. Both hours will air Monday through Thursday. 

 

-Speaking of Late Nate:

NBC Tonight Show bandleader and sidekick Kevin Eubanks will be departing in May after 18 years with Jay Leno. His official final day will be on Friday, May 28. 

 

-Law & Order: Los Angeles on NBC:

According to published reports, NBC has ordered 13 episodes of Law & Order: Los Angeles, a new hour in the veteran Law & Order franchise. If Law & Order is picked-up for a record 21st season, producer Dick Wolf will have four hours of the franchise on the air: already renewed Law & Order: SVU and Law & Order: Criminal Intent, which recently began season nine on USA. The last time there were four series in the franchise was in 2005 when short-lived Law & Order: Trial By Jury was on the air. 

 

-Modern Family and the Emmys:

Given the ensemble nature of ABC’s Modern Family, the six principal stars -- Ed O’Neill, Sophia Vergara, Julie Bowen, Ty Burrell, Jesse Tyler Ferguson and Eric Stonestreet -- will submit their names for Emmy consideration in the supporting comedy categories. Most likely to snag the gold: scene stealer Eric Stonestreet as Cam. 

 

-Star Trek Live Heads to Kennedy Space Center:

Star Trek Live, the new interactive stage show from CBS Consumer Products and Mad Science Productions will make its worldwide debut at the Kennedy Space Center Visitor Complex on Friday, June 11, 2010. Based on the long-running science fiction franchise, the show will combine special effects, audience interaction and an exploration of real space-age technology.
 
-Fox Schedules Teen Choice Awards:

Teen Choice 2010, Fox’s annual awards special that honors the hottest teen stars in film, television, music, sports and fashion, will air on Monday, August 9 at 8 p.m. ET. Dr. Pepper will return as an official sponsor. 

 

-More 1000 Ways to Die on Spike TV:

Spike TV, the destination for young male-driven programming, has renewed non-scripted 1000 Ways to Die for seasons four and five, with a total order of 28 episodes. The upcoming third season opens on Tuesday, Sept. 14 at 10 p.m. ET.

 
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TV Trivia Time:

My Three Daughters
 

Which one of the following TV characters did not have three daughters?

 
Karl Kaniski
Bill Miller
Danny Tanner
John Walton
Harry Weston
 
The answer to yesterday’s question:
 

What was the name of the high school on 1978-81 drama The White Shadow?

 
Benjamin Harrison
Carver
Franklin
Fillmore
George Washington
 
Is: b) Carver, which was set in an urban area in Los Angeles. 
 

-Current kudos goes to:
Mark Amato, Mikki Beno, Burt Benoliel, Gerry Bixenspan, Barbara Bloomfield, Andrew Brandner, Lisa Brause, John Brooker, Paul Certo, Mark Cosenza, Phyllis Epstein,  John Ferlazzo, Beth Gelfond, Leon Gittens, Maureen Goldman, Peter GRad, Michelle Harrington, Melissa Hodgdon, Michael Holland, Kerry Hughes, Deb Kainer, Mark Krause, Steve Kurtzer, Charmaine Leary, Howard Lieboff, Rick Locke, Patty Lynch, Keith Marder, Kathy Martin, Lisa Menin, Bob Meyer, Debbie Mirr, Mark Misiano, Jim Moore, Tony Naldrett, Michael Natale, Alan Perris, Gordon Purcell, Con Rigg, Tina Rolon, Colleen Roth, Joe Rubi, Russell Schwartz, Marni Setless, David Shearer, Corey Sherman, Michelle Stanton, Eric Steinberg, Ronnie Tallant, Margaret Thomas, Don Webb, Larry Weinstock, Jeanne Yonkers, Ged Young, Ted Zawislak