9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

And how to get consumers' attention

As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine industry executives approaching the business of video from a range of perspectives and goals for the coming two weeks, during which 39 presentations will be made to potential advertisers.

With the exception of Lauren Clifford, vp of Digitas studios, and IAB svp, general manager of mobile and video Anna Bager (who oversees the administration of the Digital Content NewFronts), the rest of Adweek's annual video roundtable is made up of first-time presenters: 

  • Brian Robbins, founder and CEO, AwesomenessTV
  • Samantha Skey, president and CRO, SheKows Media
  • Christian Tom, vp, sales NowThis
  • Troy Young, president of Hearst Magazines Digital Media
  • Katrina Cukaj, evp of portfolio sales and client partnerships, Turner Ad Sales
  • Mike Sepso, svp, Activision Blizzard Media Networks
  • Rich Sutton, CRO, Trusted Media Brands

Some might...

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