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THE PROGRAMMING INSIDER

Monday, March 29, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Happy Passover

_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Highlights

 
Friday 3/26/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC 4.4/ 8
ABC   4.1/ 7
Fox     2.5/ 4
CW    0.7/ 1
 

-Total Viewers:

CBS: 10.32 million, NBC: 6.58, ABC: 6.40, Fox: 3.99, CW: 1.06

 

-Adults 18-49:

CBS: 3.3 rating/11 share, ABC: 2.0/ 7, NBC and Fox: 1.4/ 5 each, CW: 0.4/ 1

 
--------------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

 2010 NCAA Basketball: Regional Semi-Finals – Day 2 (CBS)

 

-Honorable Mention:

Jamie Oliver’s Food Revolution (ABC)

 

-Friday’s Losers (excluding repeats):
Nothing, for a change.

 
----------
 

-Ratings Breakdown:

It was an easy Friday victory for CBS, with day two of The Regional Semi-Finals on 2010 NCAA Basketball at an estimated 10.32 million viewers and a 3.3 rating/11share among adults 18-49 for the prime-time (8-11 p.m.) portion. Here are the results by half-hour:

 

2010 NCAA Basketball: Regional Semi-Finals – Day 2

8:00 p.m. – Viewers: 9.75 million (#1), A18-49: 3.0/11 (#1)

8:30 p.m. – Viewers: 11.17 million (#1), A18-49: 3.4/12 (#1)

9:00 p.m. – Viewers: 11.03 million (#1), A18-49: 3.5/12 (#1)

9:30 p.m. – Viewers: 9.30 million (#1), A18-49: 3.1/10 (#1)

10:00 p.m. – Viewers: 10.68 million (#1), A18-49: 3.6/11 (#1)

10:30 p.m. – Viewers: 9.96 million (#1), A18-49: 3.4/11 (#1)

 

One year earlier, the comparable match-ups averaged 11.00 million viewers and a 3.8/11 in the demo, based on the final nationals, on March 27, 2009. 

 

In time period premiere news, Jamie Oliver’s Food Revolution on ABC kicked-off in the Friday 9 p.m. hour (following last Sunday’s preview) with a respectable second-place finish in both total viewers (7.51 million) and adults 18-49 (2.6/ 8). Comparably, this was a double-digit improvement over anything the network has aired in the time period this season (including Ugly Betty, Shark Tank and 20/20). 

 

Earlier in the evening on ABC was a repeat of Jamie Oliver’s Food Revolution at 5.45 million viewers (#3) and a 1.6/ 6 among adults 18-49 (#2) at 8 p.m. At 10 p.m., veteran 20/20 capped off the evening for the alphabet net with 6.25 million viewers (#3) and a second-place 1.9/ 6 in the demo at 10 p.m.

 

Over at NBC, recently introduced Who Do You Think You Are?, featuring Matthew Broderick last night, finished second in total viewers (6.21 million) and third among adults 18-49 (1.5/ 2) at 8 p.m. That led into the two-hour edition of Dateline at 6.77 million viewers and a 1.5/ 5 in the demo from 9-11 p.m., with the half-hour breakdown as follows:

 
Dateline (NBC)

9:00 p.m. – Viewers: 6.40 million (#3), A18-49: 1.3/ 4 (#4)

9:30 p.m. – Viewers: 6.62 million (#3), A18-49: 1.3/ 4 (#4)

10:00 p.m. – Viewers: 6.84 million (#2), A18-49: 1.5/ 5 (#3)

10:30 p.m. – Viewers: 7.21 million (#2), A18-49: 1.6/ 5 (#3)

 

Fox populated the evening with a repeat of House (Viewers: #4: 3.69 million; A18-49: #4, 1.2/ 4) and an original installment of Kitchen Nightmares (Viewers: #4: 4.29 million; A18-49: #4, 1.7/ 5), which deserves accolades for building by 42 percent in the demo out of House. And The CW aired repeats of America’s Next Top Model (Viewers: #5: 1.44 million; A18-49: #5, 0.6/ 2), Fly Girls (Viewers: #5, 777,000; A18-49: #5, 0.3/ 1) and High Society (Viewers: #5, 586,000; A18-49: #5, 0.2/ 1). Just what we needed…encore telecasts of Fly Girls and High Society!

 
Source: Nielsen Media Research data
 
--------------------
Saturday 3/27/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS 5.8/11
Fox    3.1/ 6
ABC 2.9/ 5

NB C 2.5/ 5

 
-Total Viewers:

CBS: 9.33 million, Fox: 5.08, ABC: 4.32, NBC: 3.70

 
-Adults 18-49:

CBS: 2.7 rating/9 share, Fox: 1.6/ 5, ABC and NBC: 0.9/ 3 each

 
---------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
---------------
 

-Saturday’s Winners:

2010 NCAA Basketball: Regional Finals – Day 1 (CBS)

 

-Saturday’s Losers (excluding repeats):

68 percent of the line-up was in repeats. 

 
----------
 

-Ratings Breakdown:

CBS led this final Saturday in March with its combination of the final 90-minutes of day one of The Regional Finals on 2010 NCAA Basketball (Viewers: 12.15 million; A18-49: 3.6 rating/13 share from 8-9:30 p.m.), a repeat of NCIS: Los Angeles (Viewers: #1, 6.98 million; A18-49: #1, 1.9/ 6 from 9:30-10:30 p.m.) and the first half of 48 Hours Mystery (Viewers: #1, 5.58 million; A18-49: #2, 1.3/ 4 at 10:30 p.m.). All program averages for CBS are approximate due to the estimated end time of basketball. The final 90-minutes of basketball (which began at 4:30 p.m. ET) rated as follows by half-hour:

 
2010 NCAA Basketball: Regional Finals – Day 1

8:00 p.m. – Viewers: 10.82 million (#1), A18-49: 3.2/12 (#1)

8:30 p.m. – Viewers: 11.90 million (#1), A18-49: 3.6/13 (#1)

9:00 p.m. – Viewers: 13.74 million (#1), A18-49: 4.2/14 (#1)

 

In the distant No. 2 spot was Fox with its consistent combination of Cops (original and repeat – Viewers: #2, avg. 4.87 million; A18-49: #2, avg. 1.5/ 5) and America’s Most Wanted (Viewers: #2, 5.28 million; A18-49: #2, 1.7/ 6). 

 

ABC repeated the two-hour season-premiere of Dancing With the Stars (Viewers: #3, 4.33 million; A18-49: #3, 1.0/ 4 from 8-10 p.m.), followed by an encore telecast of Castle (Viewers: #3, 4.31 million; A18-49: #3, 0.9/ 3 at 10 p.m.). And NBC closed the night with repeats of Parenthood (Viewers: #4, 2.06 million; A18-49: #4, 0.5/ 2), Law & Order (Viewers: #4, 4.28 million; A18-49: #4, 0.8/ 3) and Law & Order: SVU (Viewers: #2, 4.75 million; A18-49: #2, 1.3/ 4).

 

Source: Nielsen Media Research data (R = repeat)

 
-------------------------
 
Sunday 3/28/10
 

              HH
          Rtg/Shr

CBS   9.8/16
NBC 4.4/ 7
ABC 3.8/ 6
Fox    2.8/ 5
 
----------
 

-Percent Change From the Year-Ago Evening (Sunday, March 29, 2009):

CBS: +20, Fox: -20, NBC: -21, ABC: -30

 
----------
 

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, March 28, 2010.   

 
----------
 
-Yesterday’s Winners:

2010 NCAA Basketball Primetime Overrun (CBS), 60 Minutes (CBS), The Amazing Race (CBS), Undercover Boss (CBS), Family Guy (Fox)

 

-Yesterday’s Losers (excluding repeats):

Dateline (NBC), ‘Til Death (Fox), Minute to Win It (NBC), Sons of Tucson (Fox)

 

 ----------

-Ratings Breakdown:
Ignited by an approximate half-hour NCAA Basketball Tournament prime-time overrun (12.5/22 at 7 p.m.), CBS scored an easy overnight Sunday victory, beating second-place NBC by a whopping 123 percent. Third overall was ABC, followed by Fox, which is dependent, of course, on young adults.

 

Since program averages for CBS are estimated due to approximate start times, what follows is CBS by half-hour:

 
CBS/Sunday
7:00 p.m. – NCAA Basketball: 12.5/22 (#1)
7:30 p.m. – 60 Minutes: 10.2/17 (#1)
8:00 p.m. – 60 Minutes: 10.9/18 (#1)
8:30 p.m. – The Amazing Race: 7.9/12 (#1)
9:00 p.m. – The Amazing Race: 9.0/14 (#1)
9:30 p.m. – Undercover Boss: 9.6/14 (#1)
10:00 p.m. – Undercover Boss: 11.3/18 (#1)
10:30 p.m. – Cold Case: 7.1/12 (#1)
 

NBC got off to a sluggish start care of Dateline, which was third in the 7 p.m. hour with a 3.3/ 6 in the overnights. That led into recently introduced game show Minute to Win It (#3: 3.7/ 6 at 8 p.m.), which is not exactly winning the ratings game, followed by another two-hour edition of The Celebrity Apprentice at a 5.3/ 9 from 9-11 p.m., and growth in every half-hour as follows:

 
The Celebrity Apprentice (NBC)
9:00 p.m.: 4.8/ 7 (#2)
9:30 p.m.: 5.1/ 8 (#2)
10:00 p.m.: 5.4/ 9 (#2)
10:30 p.m.: 6.1/10 (#2)
 

As for The Celebrity Apprentice, two thumbs down to quitter extraordinaire Darryl Strawberry who apparently had no interest in participating in any of this. For more on Minute to Win It, meanwhile, click on TV Tidbits below. 

 

ABC’s below average overnight performance was a result of veteran America’s Funniest Home Videos at 7 p.m. (#2: 4.2/ 8), followed by repeats of Extreme Makeover: Home Edition (#2: 4.2/ 7), Desperate Housewives (#3: 3.7/ 6) and Castle (#3: 3.1/ 5) from 8-11 p.m. Fans of Brothers & Sisters should mark their calendars for two back-to-back original episodes on April 11.

 

Fox capped off this final Sunday in March with two more burn-off episodes of ‘Til Death (#4: avg. 1.6/ 3 from 7-8 p.m.), The Simpsons (#3: 3.5/ 6), The Cleveland Show (#4: 3.4/ 5), Family Guy (#3: 4.5/ 7) and recent entry Sons of Tucson, which dipped to a series-low (and last-place) 2.4/ 4 in the overnights at 9:30 p.m. Three week Sons of Tucson overnight track: 3.0/ 5 – 2.6/ 4 – 2.4/ 4. Comparably, retention for Sons of Tucson out of Family Guy was only 53 percent. But Family Guy built out of lead-in The Cleveland Show by 32 percent and is expected to score, as usual, among adults 18-49.

 
Source: Nielsen Media Research data
____________________________________________________________________________
 
Ratings Box:
What’s Hot/What’s Not
 
-Week of March 22 to-Date:

Based on the Live Plus Same Day ratings through Thursday, March 25, American Idol-ignited Fox leads the pack in both total viewers and adults 18-49. But the ongoing NCAA Tournament on CBS Friday and Saturday will, no doubt, narrow the gap. Here are the four day to-date results:

 
Total Viewers:

Fox: 12.62 million, CBS: 10.51, ABC: 10.38, NBC: 6.59, CW: 2.07

 
Adults 18-49:

Fox: 4.2 rating/12 share, ABC: 3.2/ 9, CBS: 3.0/ 9, NBC: 2.3/ 7, CW: 1.0/ 3

 
Source: Nielsen Media Research data
____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 
Monday 3/29/10
 
ABC:
 8:00 p.m. Dancing With the Stars (two hours)
10:00 p.m. Castle
 
CBS:
 8:00 p.m. How I Met Your Mother (R)
 8:30 p.m. Rules of Engagement
 9:00 p.m. Two and a Half Men (R)
 9:30 p.m. The Big Bang Theory (R)

10:00 p.m. CSI: Miami (R)

           
NBC:
 8:00 p.m. Chuck
 9:00 p.m. Trauma

10:00 p.m. Law & Order

 
Fox:
 8:00 p.m. House (R)
 9:00 p.m. 24
 
CW:
 8:00 p.m. Life Unexpected
 9:00 p.m. Gossip Girl
_____________________________________________________________________
 

TV Tidbits:

Notes of Interest
 

-Romantically Challenged on ABC:

Romantically Challenged, an upcoming ensemble sitcom on ABC about four friends (two male and two female) trying to find love and happiness in the world of dating, will debut on Monday, April 12 at 9:32 p.m. ET (out of Dancing With the Stars). The half-hour stars Alyssa Milano, Kyle Bornheimer, Josh Lawson and Kelly Stables. 

 

-24 to Conclude in May:

After months of speculation, it is official. Fox’s long-running 24 will officially end with a two-hour series-finale on Monday, May 24 at 8 p.m. ET. Said series star Kiefer Sutherland: "This has been the role of a lifetime, and I will never be able to fully express my appreciation to everyone who made it possible. While the end of the series is bittersweet, we always wanted 24 to finish on a high note, so the decision to make the eighth season our last was one we all agreed upon. This feels like the culmination of all our efforts from the writers to the actors to our fantastic crew and everyone at Fox. Looking ahead to the future, Howard Gordon (the executive producer show runner) and I are excited about the opportunity to create the feature film version of 24. But when all is said and done, it is the loyal worldwide fan base that made it possible for me to have the experience of playing the role of Jack Bauer, and for that I am eternally grateful."

 

-Also at Fox:

The network will begin airing repeats of failed sitcom Brothers on Saturday nights at midnight beginning on April 17. 

 

-Minute to Win It on Wednesday:

In addition to its regularly scheduled Sunday telecast, recently introduced NBC game show Minute To Win It will air for three consecutive Wednesdays at 8 p.m. beginning with a repeat this week. 

 

-Introducing John Tartaglia’s Imaginocean:

Broadway star John Tartaglia, a 10-year veteran of Sesame Street, and the creator, executive producer and star of Johnny and the Sprites, has created a stage show called John Tartaglia’s Imaginocean, which takes the audience on a one hour underwater journey. It officially opens on Wednesday, March 31. For more information, click on www.imaginoceanthemusical.com.

 
______________________________________________________________________
 

TV Trivia Time:

Happy Passover

 

Which one of the following TV characters would be the least likely to be leaving early today for a Passover Seder?

 
Lennie Briscoe
Stretch Cunningham
Lilith Sternin
Charlene Frazier Stillfield
Jason Walton
 

The answer to Friday’s question…

 

What did Fran Fine do for a living before she was hired by Mr. Sheffield as the caretaker for his three children on sitcom The Nanny?

 
bartender
cashier
cosmetics salesperson
fashion consultant
waitress
 
Is: c) cosmetics salesperson. All together now…
 

She was working in a bridal shop in Flushing, Queens,
Til her boyfriend kicked her out in one of those crushing scenes.
What was she to do, where was she to go
She was out on her fanny.

So over the bridge from Flushing to the Sheffield's door,
She was there to sell make up but the father saw more,
She had style, she had flair, she was there,
That's how she became the Nanny.

Who would have guessed that the girl we described
was just exactly what the doctor prescribed?

Now, the father finds her beguiling, watch out C.C.,
The kids are actually smiling, such joie de vivre
She's the lady in red when everybody else is wearing tan.
The flashy girl from Flushing, the Nanny named Fran

-Current kudos goes to:
Marte Meyerhoff Adler, Michelle Yarborough-Bauer, Natalie Beck, Bert Benoliel, Barbara Berman, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, Cory Chapman, Larry Collins (2x), Kay Copeland, Audrey Davis, Reid Davis, Sylvia Davis, Bob Eisenstaedt, Phyllis Epstein, John Ferlazzo, Arleen Fong, Julie Friedlander, Karen Gardner, Maureen Goldman, Geoffrey Gordon, LaTricia Guyton, Joslyn Hansen, Carolyn Becker Hayes, Barb Hemberger, Sherrie Hentschel, Heidi Hoffmeister, Mike Holland, Bob Ingersoll, David Jackino, Mary Kalnin, Marie LeFevre Karp, Kathryn Kieser, Synda Kollman, Mark Krause, Danny LeClair, Rick Locke, Patty Lynch, Scott Mastersin, Charlene Maville, Michael McCray, Tricia McKee, Jim Moore, Melanie Morris, Michael Murphy, Tillie Nutter, Aaron Paquette, Ken Penney, Mary Politano, Gordon Purcell, Michael Ratliffe, Juliana Reis, Bruce Robinson, Colleen Roth, Joe Rubi, Frances Seda, Maxine Shulman, Michelle Stanton, Joe Swaney, Ronnie Tallant, Meredith Wayne, Ted Zawislak