NEW YORK Sony Pictures is orchestrating an unprecedented preview ad campaign for 2012, the latest disaster film from Roland Emmerich.
Two minutes of the movie will air on almost every major North American network and cable channel on Oct. 1 between 10:50 and 11 p.m.
The movie sequence will air on ABC, NBC and CBS, 89 cable outlets, local stations and Spanish-language networks throughout the U.S.
The studio is projecting a reach of 110 million viewers and hoping to reach about 90 percent of all households watching commercial TV at that time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in