12 Sponsors Boot Up for World Cup

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NEW YORK Twelve major advertisers have been lined up to sponsor today’s telecast of the U.S. vs. Mexico World Cup qualifying match on both Hispanic broadcast network Telemundo and its cable unit mun2.

The advertisers include Allstate, Anheuser-Busch, Coca-Cola, Corona, General Motors, Home Depot, McDonald’s, T-Mobile, Toyota, AT&T, Ford and Unilever’s Degree for Men.

The live telecast will begin at 4 p.m. from Mexico, with Telemundo broadcasting in Spanish, and mun2, the network’s younger-skewing, English-language network, televising in English.

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