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Kanye West, Kate Gosselin and Michael Jackson were among the top trending topics on Twitter in 2009, but Microsoft and other tech brands dominated the blogosphere, per Zeta Interactive.
In a report compiled exclusively for Brandweek, the New York-based interactive marketing agency ranked brands based on the volume and number of online posts (through Facebook, Twitter and blogs), as well as the overall tone (positive, negative) of these conversations. Four of the top 10 companies on this year’s list were tech brands: Microsoft, Google, Apple and BlackBerry.
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