Zynga has acquired game publishers Omgpop for $200 million.
Until recently, Omgpop was best known as a casual gaming destination known for games such as Balloon Splash. That's until recently, when the developer launched Draw Something, which reached a million downloads in just 10 days last month and 35 million times overall in just six weeks. Draw Something, which costs 99 cents in the Apple App store, is an asynchronous, multiplayer game which blends elements of Pictionary and Words with Friends.
Omgpop is backed by $16 million in venture capital. According to AllThingsD, Zynga is paying $180 million for the company, with the remainder of the cash going toward employee retention. Omgpop, which has been in business for five years (it was previously known as iminlikewithyou) publishes 35 games overall.
But it's Draw Something that captured Zynga's attention and dollars, echoing the company's acquisition of the mobile game developer NewToy in late 2010. The NewToy deal was all about Words With Friends.
“The Omgpop team has created a game that’s fun, expressive and engenders real social interaction,” Zynga CEO Mark Pincus, said in a statement. “We’re honored to have the opportunity to partner with and support such an innovative team of creative inventors.”