Zillow Pays $3.5 Billion for Trulia

Online real estate companies prioritize mobile growth

Zillow has acquired Trulia for $3.5 billion in stock, which could trigger a string of similar consolidations within the online real estate industry. 

Zillow and Trulia are two of the biggest third-party sites in online real estate, and as partner sites they aim to help established real estate players like Re/Max, Coldwell Banker and Century 21 advertise listings. Even after the deal closes, Zillow and Trulia will maintain separate consumer-facing sites and apps.

Like other online real estate companies, mobile is a big focus for Trulia and Zillow as more home buyers begin their searches on smartphones and tablets.

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