YuMe to Roll Out New Ad Verification Tool
YuMe, a video ad network and technology firm, is introducing a new service it claims will prevent Web video ads from running alongside objectionable content. YuMe plans to roll out the ad verification tool immediately to all of its advertisers free of charge, beginning June 21.
Ad verification has become a hot topic in digital media. Buyers have complained that clients’ ads might end up beside pornography or hate content, or simply on a site that reaches the wrong target.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in