YuMe Launches Heat-Seeking Ad Fraud Map

Pinpointing fraudulent activity worldwide

To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating.

The Traffic Quality Dashboard works like a heat-seeking map, glowing purple in spots where YuMe has blocked a large amount of video ads, discovered vast quantities of invalid domains or noticed tons of non-viewable video ads. A counter on the side shows exactly how many cases the Silicon Valley-based organization has found. 

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