David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era.
Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc.
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