YouTube Unleashing the Power of Its Network at VidCon

Google hopes to show brands the best of what its online influencers have to offer

YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots. And, it's trying to take center stage at this year's VidCon, where it hopes showcase just how much having one of these online influencers on a campaign can help a brand.

In the past five years, VidCon has grown from 1,400 attendees to more than 18,000 industry members and fans. YouTube wants marketers to experience the crazy fanaticism firsthand and will be providing customized tours of the online video conference and hosting fireside chats with its leading creators including Grace Helbig, Bethany Mota and iJustine.

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