YouTube Tests "Click-to-Buy" Ads
YouTube announced that it has begun testing new ads which direct users to purchase items featured within individual videos played on the popular video sharing site, such as songs and video games.
On Oct. 7 the Google-owned site rolled out what it’s calling “click-to-buy” ads. These text link ad units appear just below YouTube’s video player alongside the common community tabs which allow users to share and rate videos. Google has initially inked deals with
iTunes and Amazon to sell various products using these links, including songs from EMI Music and the recently released Electronic Arts game Spore.
Though
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in