YouTube Takes On Facebook With 360-Degree Livestreaming for Brands and Creators

T-Mobile sponsors the first stream

         

        

The battle for live video is heating up, and YouTube doesn't want to be left behind. On Monday, the Google-owned platform unveiled a feature that lets creators and marketers livestream their 360-degree clips.

YouTube first launched support for 360-degree videos a year ago, and brands like GoPro, Gatorade, Nike and Lionsgate have experimented with it. Lionsgate, for instance, put together a 360-degree video for its 2015 film The Hunger Games: Mockingjay, Part 2.

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