YouTube Star Michelle Phan Likes Mario Kart and Cartoon Network | Adweek YouTube Star Michelle Phan Likes Mario Kart and Cartoon Network | Adweek
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YouTube Star Michelle Phan Likes Mario Kart and Cartoon Network

Beauty expert reveals how she unwinds before bed


Specs
Who Michelle Phan
Age 27
Accomplishments YouTube beauty tutorial star (currently featured in YouTube’s national ad campaign); founder of MichellePhan.com and Em Michelle Phan cosmetics
Base Los Angeles

What’s the first information you consume in the morning?
When I wake up, I turn on my phone and immediately look at any missed calls or text messages. Right after that, I look at the weather, especially when I’m in New York. The weather there is so bipolar. Then I quickly look through my emails and Twitter, see what’s trending.

What are your other go-to social media platforms?
Flipboard is really fun because it’s like a digital magazine that lets you curate your favorite things and follow your favorite people. I do Instagram but not Vine. I love Vine, but I don’t have time to browse through it. So when I’m on YouTube, I’ll look up the “best of Vine” compilations.

Where do you get inspiration for your blog and videos?
I glance through the pages of all the top magazines every month just to see if there are any colors that are trending. I’ll also go on Instagram and look at the “popular” page to see what people are liking, what’s cool. I’ll check it at different times of the day; for example, if it’s really late in L.A., you’ll see a lot of posts in Asia. My followers also help me a lot with finding inspiration; they’re like my co-pilots.

There are also a lot of crazy commenters on YouTube—how do you deal with them?
I’ve been on YouTube for a while, so I’m used to the good, the bad and the crazy. It’s important to have a strong mental filter. But I also want to make sure that I see the comments that are thought-provoking or that will help me improve my videos.

What’s your favorite app?
I travel a lot, so Kayak is a great one. Of course, Waze because, especially in L.A., having shortcuts is important.

Any games?
If I can find time to play games, it’s console gaming. I don’t want to be plugged into my phone all the time. I’m waiting for the new Mario Kart to come out, but I’ve been playing Donkey Kong and Mario 3D World on the Wii U.

What TV shows do you watch?
I love House of Cards and Game of Thrones. Also Adventure Time—I’m a huge cartoon lover. There’s this other new cartoon show that I’m loving called Rick and Morty. It’s a fun, very nostalgic play on Back to the Future and the relationship between Doc Brown and Marty.

What’s on your reading list?
I’ve been reading a lot about Egyptology. Right now I’m reading From Light Into Darkness by Stephen Mehler.

What are your favorite fashion or beauty magazines?
I love Lucky magazine. As a consumer, I appreciate it because I’m very budget-friendly. I also love looking at Japanese and Korean magazines. Their trends are insane.

How do you wind down before bed?
I listen to a lot of Tibetan music before I sleep. I’ll just type in “Tibetan meditation music” on YouTube and within 15 minutes, it knocks me out. I sleep like a baby.

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