YouTube Offers New Video Info Tool
NEW YORK YouTube said companies that use its Content ID tool to locate — and often monetize — copyrighted content that has been uploaded by users on the massive video site will now be able to utilize the richer functions of YouTube Insight.
The separate service provides in-depth data on individual videos traffic patterns and audience characteristics.
Previously, YouTube Insight had only been available for videos that have been uploaded directly by individuals or companies. But now, the thousand-plus YouTube partners, including TV networks, record companies and movie studios — that regularly use Content ID to find videos that have been uploaded by someone else — will be able to tap into the same data they have access to when they post such content.
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