YouTube Launches Subscription Offering

Pilot partners include Sesame Street and UFC

YouTube is officially launching a paid subscription service for its content partners.

As has been widely reported, the Web video giant is looking to providing its growing collection of content partners with another revenue option. Starting today, a handful of channels will test a subscription offering with prices starting at 99 cents-per-month.  

Among the test partners are several kids channels including Sesame Street, DHX Junior and Jim Henson Family TV; niche sports players like UFC and SportsSkool Plus; and hard-to-find fare like Digital Theatre (offering the best of British theater).

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