YouTube founders Steve Chen and Chad Hurley have announced plans to reinvigorate the social bookmarking site, Delicious.
“We want to simplify things visually, mainstream the product and make it easier for people to understand what they’re doing,” Hurley told the New York Times in an interview.
Chen says the new design will apparently feature ‘stacks’ of topical content, making it easier for users to access the torrent of information available on the net.
“Twitter sees something like 200 million tweets a day, but I bet I can’t even read 1,000 a day,” he told the Times. “There’s a waterfall of content that you’re missing out on.” He added, “There are a lot of services trying to solve the information discovery problem, and no one has got it right yet.”
Chen and Hurley bought Delicious from Yahoo for an undisclosed price in April this year. The pair aim to broaden the link-sharing site, which is often dominated by tech news, out to a wider audience. Chen and Hurley sold YouTube to Google for $1.76 billion in 2006, 18 months after creating the video uploading site.