YouTube Is Doing Great With Fewer People Skipping Ads, Google Says

Earnings affected by video shift

Google says YouTube ads are responsible for the company's lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and it focused on YouTube's impact on the business.

Google touted YouTube's ad growth, with more brands running campaigns and more people viewing ads instead of skipping them.

Google executives said that higher-quality creative led to more views, which helped increase paid clicks—basically, the number of ads served—25 percent over the same time last year.

Also, click prices for advertisers were down 13 percent.

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