YouTube, CBS Partner on Long Form
NEW YORK In a major shift in strategy, YouTube will begin streaming long-form professionally produced content, starting with shows from CBS’ library such as Star Trek and Beverly Hills 90210.
And unlike the majority of YouTube clips, this content will carry pre-roll, mid-roll and post-roll video ad spots.
Executives at the Google-owned property said the decision to break from the site’s traditional emphasis on short video clips was based on demand from its own user base and the fact that long-form Web viewing has proven popular on other sites such as ABC.com.
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