Young Tumblr Marketers Have Strong Advice for Yahoo

Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the growing social blogging site.

Well, Ms. Mayer, twentysomething Tumblr marketers have strong advice about how you can keep that promise. Of course, it's how you incorporate more ads into the site experience that may ultimately determine whether Yahoo either lifts six-year-old Tumblr to new heights or damages its ever-important street cred.

Marissa Mayer Photo: Getty Images

"Advertising should never be the first, second or even third thing you see on Tumblr," warned Conor O'Hollaren, 25-year-old lead strategist for retail-focused agency Gin Lane Media.

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