World Cup Final Was Most Talked-About Sports Event Ever on Facebook | Adweek World Cup Final Was Most Talked-About Sports Event Ever on Facebook | Adweek
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Yesterday's World Cup Final Was the Most Talked-About Sports Event Ever on Facebook

Generated more posts than the 2013 Super Bowl

Photo: Getty Images

The 2014 FIFA World Cup Final yesterday between Germany and Argentina was the most talked about sporting event ever on Facebook, as 88 million people had over 280 million game-related interactions (posts, likes, and comments), easily breaking the previous record set by the 2013 Super Bowl of 245 million interactions.

The most-discussed players during the match were Argentina's captain, Lionel Messi, and German substitute Mario Goetze, who scored the game-winning goal. U.S. Facebook users led the way with the most interactions at 10.5 million, with host-nation Brazil generating 10 million, Argentina 7 million and Germany 5 million.

The World Cup final also set a Twitter record for tweets per minute, with 618,725 at its peak, shattering the previous record of 580,166 set during Germany's 7-1 defeat of Brazil. The final failed, however, to set the record for total tweets. Its 32.1 millions tweets could not equal the 35.6 million generated by the Germany-Brazil match. 

 

Source: VIA Agency

Source: Twitter and CartoDB

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