Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors

Data backs up brands' snack experiments

Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to new findings from uSamp.

USamp's monthly Instant.ly Shelf Score Index—which ranks new food products by purchase intent—found that in October, brands tested everything from red velvet cookies and jalapeno potato chips to truffle oil spaghetti sauce and uncured pepperoni pizza poppers. 

Quaker in particular seems to hit a sweet spot with grocery shoppers.

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