Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors

Data backs up brands' snack experiments

Which new products do shoppers like most?

Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to new findings from uSamp.

USamp's monthly Shelf Score Index—which ranks new food products by purchase intent—found that in October, brands tested everything from red velvet cookies and jalapeno potato chips to truffle oil spaghetti sauce and uncured pepperoni pizza poppers. 

Quaker in particular seems to hit a sweet spot with grocery shoppers. Its new caramel apple-flavored granola bar was last month's No. 1 new product, with 76 percent of consumers surveyed saying they would buy it. In September, Quaker's twist on pumpkin-spice instant oatmeal grabbed the No. 2 spot on the list.

Fall flavors seem to have taken over this year. Caramel Apple Oreos took the No. 8 spot on October's chart with a 55 percent purchase intent score. And if you've been to a grocery store in the past few months, you know it’s hard to miss pumpkin-spice-flavored food. 

Meanwhile, 69 percent of consumers who were surveyed said they would buy Fiber One's strawberry-flavored streusel bar, and 65 percent would pick up Keebler Fudge Stripes Red Velvet Cookies.

Check out the full list of October's top products in the infographic below.

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