Popular business review site Yelp declared its intentions to go public Thursday through a filing with the Securities and Exchange Commission.
According to the filing, Yelp, a site featuring crowd-sourced user reviews of restaurants and businesses, plans to raise $100 million in its IPO. That's significantly less than some of the big Web IPOs this year—Groupon raised $700 million, and Zynga has filed for a $1 billion offering. It's even less than the $500 million that Yelp reportedly turned down when it walked away from acquisition talks with Google in 2009.
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