Yap.TV Preps Product That Syncs Tablet and TV Ads
Yap.TV, a startup behind a fast-growing iPad application designed to make TV viewing more social, is close to launching an ad product that will be able to sync up tablet ads with live TV ads.
The Los Altos, Calif.-based company rolled out its free social TV app last September. The app serves as both a programming guide and a vehicle for fans to comment on and virtually congregate around their favorite shows.
The product is integrated with both Facebook and Twitter so users can gauge what fans across the country are saying at any given moment during events like the Super Bowl or the latest episode of Glee.
Users can also set up “living rooms”—private viewing parties where they can chat with just their friends.
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