For Yahoo's Mayer, Size Does Matter

Eyes acqui-hires, small ad tech firms

Yahoo CEO Marissa Mayer said during the company’s third-quarter earnings call that she was eyeballing relatively small acquisitions, describing potential deals as “something in the size and scale of double-digit millions and low hundreds of millions.” And despite chatter to the contrary, it sounds like Mayer’s sticking with the plan.

Several reports have Mayer kicking the tires on large ad tech firms like demand-side platform Turn and supply-side platform PubMatic, which would be attractive for their existing technology platforms and client relationships—but come with hefty prices.

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