Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.
The company released earnings today that showed its display ad business generated $553 million in the fourth quarter, a 6 percent drop from the year-ago period. Search revenue also dropped 4 percent to $464 million. In all, revenue of $1.26 billion was down 6 percent year over year.
Revenue in 2013 overall was down 6 percent to $4.68 billion.
Mayer spoke with analysts after the earnings release and suggested any upturn in Yahoo’s business is still down the road.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in