Yahoo's Marissa Mayer Says Turnaround Still in Making

Fourth quarter showed ad business in decline

Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.

The company released earnings today that showed its display ad business generated $553 million in the fourth quarter, a 6 percent drop from the year-ago period. Search revenue also dropped 4 percent to $464 million. In all, revenue of $1.26 billion was down 6 percent year over year.

Revenue in 2013 overall was down 6 percent to $4.68 billion.

Mayer spoke with analysts after the earnings release and suggested any upturn in Yahoo’s business is still down the road.

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