Yahoo Working for the Weekend
Yahoo wants more of those at-work news consumers to frequent the portal’s news channel on the weekends.
The company, as part of a partnership with sponsor Buick, has rolled out Weekend Edition on Yahoo News, a lifestyle-focused content package. Weekend Edition features a mix of Yahoo-produced original video as well as content aggregated from sites such as The Daily Beast, Time and LiveScience.com.
Topics include exercise, entertainment and parenting. Yahoo has also integrated listings from its local feed, highlighting leisure activities and events like the Candemonium Canned Beer Festival in New York on Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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