Yahoo Inks Deals With AT&T, Yellowpages.com
Yahoo announced on Tuesday a partnership with AT&T that allows the telecommunications company to sell Yahoo display inventory to local businesses.
The new alliance means that more than 5,000 AT&T sales people have access to Yahoo’s APT platform and inventory to sell along with Yellowpages.com.
“Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly engaged potential customers on Yahoo,” Jim Schinella, senior vice president, North American region at Yahoo, said in a statement.
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