Yahoo Delivers Search Toolbar Via Software Packager
Reuters reports Yahoo Inc has inked a deal to expand distribution of its Web search services on personal computers via a pact with software packaging firm Acresso Software, the companies said on Thursday.
Acresso, which was recently spun off by entertainment media security company Macrovision Corp, makes the widely used InstallShield, a technology used by software makers and corporate network administrators to install new PC programs.
Under the deal, Acresso plans to distribute to its customer base of more than 500 million computer users the Yahoo Toolbar — an add-on to browsers that users can download, providing access to search and other Web navigation services from Yahoo.
The deal is designed to keep Yahoo from losing share in the competitive Web search market.
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