Yahoo has acquired Citizen Sports, a company that builds sport-related applications for mobile devices like the iPhone and social networks like Facebook.
San Francisco-based Citizen Sports was co-founded by Jeff Ma, the infamous MIT student who successfully counted cards and won millions from Las Vegas casinos in the 1990s. Ma and his friends were the inspiration for the the book Bringing Down the House and the 2008 feature film 21.
The company builds and manages a slew of sports apps. Some deliver live scores, while others are league- and team-specific applications. Citizen Sports also maintains several fantasy games.
Yahoo sees Citizen Sports as a distribution and marketing vehicle. The company said it plans to begin integrating content from Yahoo Sports within various Citizen Sports apps.
Additionally, the plan is to use the Citizen Sports apps to make the Yahoo Sports experience more social overall; users will be able to utilize these apps to interact (or talk trash with) other fans while visiting the site.
Financial terms of the deal were not disclosed.