Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to both genders.
"As a mother of three [sons], I know that men care just as much as women about beauty," Bobbi Brown, Yahoo Beauty editor-in-chief, explained.
In addition to stories about why Chanel No. 5 still rules the roost and foods that make excellent skincare products, readers will also see a smattering of articles that cover men's beauty and grooming topics, like tools that men need but won't find at their local hardware store.
Brown further elaborated on the company's Tumblr page that Yahoo Beauty will cover all topics that inspire people to "live beautifully," which ranges from makeup tips to overall wellness.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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